You probably know that presence online is important for your business. I mean everyone is online today, right?

You probably know that it’s important “to post something” on your business’ social media, but do you actually realise why? 

Or how much money you should be spending on social media, your website or maybe google advertising? Is it worth investing into digital marketing?

If you want to elevate your business to the next level here are some essentials of why you should invest in digital marketing: 

#1 It’s trendy. 

There are 4.39 billion internet users in 2019, an increase of 366 million (9 percent) versus January 2018. (Hootsuite)

Just think about it- this is more than half of the population of the whole world, and it is constantly growing! Almost every day there are:

  • new apps that are helping you in your everyday life

  • new movies that are providing entertainment for your relaxing evening at home

  • new ways to connect with your friends, family, co-workers and clients.

Being on the internet every day isn’t just trendy, but for many people, it’s essential to go successfully through their everyday. 

More hours spent on the internet means  more chances to promote your business online and connect with your clients. 

What’s more, you not only need to be present online, but you also need to have a strategy for how you are going to stand out from the crowd. 

Also just for the record Let’s-do-20%-sales-on-blackfriday-post-on-Facebook kind of strategy might not be enough…

If you don’t know how to create an effective digital marketing campaign, don’t worry, just keep reading this article! But right now, think about these statistics as  a great opportunity for your business.

#2 It’s cost-effective. 

Why do I think that digital marketing is cost-effective?

Because so many of the activities that you can start today are completely free. This is a great opportunity for you especially if you are a small or medium-size business owner. Here are some of the free digitial marketing activities that can incredibly help your business:

  • Every day you can connect with your clients by posting and sharing content that represents your company. (And before you will start complain about limited reach of your posts remember that it’s free!)

  • Get real reviews from your clients and their opinions on your services. 

  • Drive your customer service online by optimising your messenger and website. 

  • Get to know your audience better through analysing your fan page visitors. 

Now tell me how much would you have to pay to do the same activities offline?

Alright but what about paid advertising, surely it must be very costly! 

Is it?

Here is a simple comparison of the cost of reaching 2000 people with your advertisement in traditional marketing vs digital one.

#3 It simply works.

Marketing that works is the one that delivers high returns on investments you made. 

Here are some of the advantages of digital marketing that will help you deliver great results:

  • You can specifically target your audience – Imagine that every single pound you are going to spend on advertising is delivered straight to people that are highly interested in products you offer, rather than campaigns that are delivered to masses (traditional marketing) who often are not interested in your products at all. 

  • You can run marketing campaigns with multiple goals– Imagine that you can increase your brand awareness, drive more sales, and do all of it targeting your competition clients with one campaign! 

  • It allows you to learn about your customers and helps you to understand them betterThis one is my favourite! There is nothing better for your business than to know the need and desires of your clients. Digital Marketing across many platforms allows your clients to share their opinion about your services, things you promote, things they desire. You can transform one comment on your Fan Page to a loyal customer. This is powerful! 

  • You can analyze your every step– Analysis is a big part of every marketing campaign. You need to know what if what you are doing is actually bringing any results and most of the digital marketing channels are giving you access to incredible data, the number of people you reach, how much interaction you create, what is your conversion rate and many more. By regular analysis of your posts, updates on websites you can consistently improve all of your efforts!

“Location-specific digital ad campaigns are 20x more effective than traditional banner ads that are not location-based.” 

Now think about all the statistics and numbers I have shown you and tell me what do you think?

It’s time to think about Marketing as an investment and not as another extra cost for your business. If you are not satisfied with where your business is at and you are looking for your next step – Digital Marketing might be the best opportunity to grow. 

But you must be aware that you are not the only one to consider investing in Digital Marketing.

In fact, due to nearly all small businesses (95%) are increasing their spending on digital marketing this year.

Take the next step!

Take some time today to think about how your business could grow if you would invest in Digital Marketing. What could be the difference in revenue next times this year if you would take some action today?

I will make it easy for you and I would love to invite you for a 30 minutes online session with me and other marketing professionals from Elevation Group to talk about how you can improve your digital presence today with completely free tools.

Don’t hesitate and schedule a call right now, as we have limited space!

Schedule a call now
Written by 

 Kaleb Skrzypkowski

Co-founder of Elevation Group/ Digital Marketing Specialst

You can connect with Kaleb on Linkedin