El Greeyo – House of Cuban Coffeeadmin2019-04-16T18:38:41+01:00
El Greeyo – House of Cuban Coffee
Social media is an even younger remarketing channel than email. Once people have connected with you on a social media platform, you can market to them again and again and again.
Today Facebook enjoys three advantages over rivals: technological capabilities, economies of scale in its infrastructure, and most importantly, network effects. Network effects favor Facebook because for those who want to socially network, it makes sense to congregate on Facebook where everybody else is hanging out. There is only one square in the global village, and it is run by Facebook. Being on a different square from everyone else doesn’t get you anywhere — you just miss the party. This makes Facebook’s competitive lead, with over a billion users, a self-reinforcing advantage: the more people that are on Facebook, the less reason newcomers have to not be on Facebook.