Keyword Research

You will need to optimize your website to be search engine friendly. If this means you have to take a crash course on search engine optimization (SEO), so be it. Another option is to create your website and then solicit SEO services from a reputable company. Although you may not have a large budget as a small business, the return can be worth the investment.

  • 1. Keyword Research

  • 2. Use Keywords In Content And Metadata

  • 3. Online Directories:

  • 4. Create Backlinks

  • 5. Social Media

  • 6. Fresh Content

For small businesses, the main SEO areas to consider will be:

  • Website. A well-structured, fast, mobile-friendly website is essential.
  • Content. Your content should help demonstrate why a customer should choose you.
  • Content marketing. Informational blog content can put you in front of a wider audience.
  • On-page. Basic optimization is important so think page titles and meta descriptions.
  • Local SEO. Local businesses need to consider local SEO best practices.
  • Authority building. Links are still highly correlated with strong search engine results.
  • Credibility. Case studies, portfolios, reviews and testimonials help you clinch the deal.

Getting your SEO dialled in for your Small Business Website will improve traffic yet we must understand those users to truly maximise results. This is where Analytics and Conversion Rate Optimisation comes into play.