Understand Keyword Intent
Not every organic visitor is going to buy merchandises from your store.
Understanding the intention of every organic visit helps you figure out why each organic visitor is on your site so that you can deliver exactly what they want, instead of wasting time optimizing for the wrong keywords that will never convert.
Optimize All Product Images on Your Website
For an e-commerce retail store, one of the most critical aspects that shape a customer shopping experience is the quality of the product images. It would be a turn off for a customer if he is not able to visualize the important attributes of the products.
So, you need to have product photos that have high resolution. Users should be able to zoom in to get the details and get the feel of the real product. Besides, you need to use ALT tag strategically. Incorporate all relevant keywords in the ALT tag of the images.
Reputation management, therefore, is all about making sure you put your best foot forward online when customers go looking for you, and you can do this by:
- Always being professional when engaging with customers online
- Regularly reviewing online reviews
- Responding to negative reviews quickly, calmly, and professionally
- Encouraging positive reviews and testimonials from satisfied customers